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Media Coverage
Cubes, December 2013

“By pushing the limitations of the CNC routers, PRODUCE is able to investigate new forms and then rapidly prototype them.”

“We start by creating a narrative,” says Pan. “That narrative always begins with a conflict, be it in modern living or a cultural thing. Sometimes, we even design the problem ourselves, but we want these problems to be real, relevant and grounded in everyday experiences. Then we strive to look at the problem from different perspectives to create a certain response.”